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AACHAL KHETAN
HOUSING.COM
UX CASE STUDY
PROJECT BRIEF
Whether you moved to a new city or looking for flatmate, we know that finding roommate/flatmate can get stressful. Finding a flatmate who would love to randomly watch the old episodes of your favorite TV series or somebody who loves dogs as much as you do is challenging. It is tedious to make sure you feel safe and happy in your new apartment.
PROBLEM STATEMENT
Finding a rental flat for students, employees, and single ladies without facing discrimination based on their identity has become a significant challenge. Additionally, securing a suitable flatmate poses a major hurdle for students and bachelors who relocate from one city to another for work or studies.
DESIGN PROCESS
Discover
Define
Ideate
Design
01
DISCOVER PHASE
(Secondary Research)
FOCUS AREAS
Does the app provide detailed bio of the user?
Is it quick to get a roommate match on the app?
Is there any verification of the users on the app?
Is it easy to scan the details of the user quickly?
Are there any personality quizzes to match personalities of the users?
“OVER 100 MILLION RENTAL HOUSEHOLDS ARE THERE IN INDIA. 30% LIVES ON RENT.”
I conducted secondary research to gain more insights on existing products in the market, what key features they provide, and what problems do users face while using them. I began my Market research with 4 competitors, FlatMate.in, Housing.com, Magic Bricks and roomi.
This helped me to identify the areas where Housing could improve and how any new feature could be introduced. All these products had similar product offering but Roomi are currently not available in India.
COMPETITIVE ANALYSIS
(Primary Research)
02
DEFINE PHASE
Based on my secondary research, I have formulated some research questions for my primary research. I conducted research to understand the problem and user pain points and motivations better. I defined my target user and research objectives to structure my research. The insights gained from the research helped me to generate ideas in the later stages.
Target Audience: Students/Bachelors
Location: Mumbai
USER SERVEYS
USER INTERVIEWS
The purpose of the survey was to gain insights into how people make decisions about choosing a flatmate and selecting a person to stay with in an unknown city. The survey is targeted towards Mumbai residents aged 20-25 years who are either currently shifting there for studies or work purposes.
In this step, 3 people between the age group 20-25 years were interviewed with a questionnaire which helped in deriving insights about different perspectives towards looking for a flatmate. Through the interviews, a lot of helpful data was generated that wasn’t a part of the literature review.
USER PERSONA
Elina, studying in a new city, sought a shared apartment for the final 6 months of her education after three years in a hostel. Aiming to cut costs, she urgently searched for a flatmate due to her busy graduation project schedule.
EMPATHY MAP
03
IDEATE PHASE
After doing the user research and creating the personas and empathy map, I identified the major user pain points and opportunities and scope for improvement.
USER JOURNEY MAP
available time period
Name
Contact no.
amenities check
Duration
quoted price
network check
Parking availability
amenities check
location
Live Camera
INFORMATION ARCHITECTURE
04
DESIGN PHASE
LOW FEDILITY PROTOTYPE
Click here to see the complete set of wireframes
STYLE GUIDE UI
HIGH FEDILITY PROTOTYPE
KEY LEARNINGS
As a UI/UX student who has worked on providing for a flatmate online with genuine profiles, here are a few skills I learnt during the process.
This project helped us deeply understand the target audience's culture, values, and preferences.
Conducting extensive user research helped us understand the needs, goals, and pain points of the audience when it comes to flatmate searching.
The process of creating a visually appealing and intuitive user interface that aligns with the target audience's aesthetics and preferences.
Continuously involved users in design iterations, gathering feedback, and iterating based on their needs and preferences.
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